Privacy Policy

 

  1. Introduction

AccuraFil, Inc prioritizes your privacy and is committed to protecting it in accordance with this Privacy Policy. This Policy outlines the information that may be collected from you or that you provide when you visit our website, www.accurafil.com, and its associated subpages (referred to as "our Website"). It explains our procedures for collecting, using, preserving, protecting, and disclosing this information.

  1. Scope of the Policy

This Policy governs the collection of information through our Website, including data obtained from emails, posts, texts, and other electronic messages exchanged between you and our Website. It also applies to information about you that is transferred to our Website from other websites. Furthermore, this Policy covers information collected when you communicate with us via mail, email, text, or other electronic messages, as well as interactions with messages received from us. Additionally, it extends to information collected from you offline but processed through automated means using our Website and information obtained when you contact our customer service center. It is important to note that this Policy does not pertain to any information collected through alternative methods.

  1. Third-Party Contracts

This Policy specifically applies to our direct customers who use our Website for purchasing products or who are bound by our Terms of Service. However, there may be instances where we are contracted by a third party (another business) to collect and/or process personal information on their behalf. In such cases, the individuals whose information is collected may be customers, clients, or tenants of the other business and not our own customers. We operate solely as a service provider to that other business, collecting and/or processing personal information based on their instructions and under their guidance as outlined in our contract. Consequently, the privacy policies of the other business will be applicable, and our practices for collecting, using, maintaining, protecting, and disclosing information will be governed by the terms set forth in our contract with them. Therefore, this Policy does not apply in those instances.

  1. Your Acknowledgment and Consent

We kindly request that you carefully review this Policy to understand our guidelines and procedures regarding your information and how we handle it. If you disagree with our policies and practices, you have the option to refrain from using our Website. By accessing or using our Website, you acknowledge and agree to abide by this Policy. Please note that this Policy is subject to periodic updates. In the event of any modifications, we will publish the revised Policy on our Website and indicate the date of the last modification. Additionally, we will provide notice of any significant changes as outlined in the "Changes to Our Privacy Policy" section below. Your continued use of our Website following such revisions will be regarded as your acceptance of the updated terms.

  1. Information Collected and Collection Methods
      • 5.1. Personal Information We Collect

We collect various types of information from users of our Website. This may include personally identifiable information ("Personal Information") or other information about a user maintained in a personally identifiable form. Specifically, we (or our third-party service providers acting on our behalf) may collect the following from you:

      • Personal identifiers and contact information: This includes your name, postal or billing address, email address, telephone number, IP address or Mobile Device ID, and account or user name ("Identifiers").
      • Payment information: We may collect payment-related information, such as your credit card number, debit card number, expiration dates and security codes, and other similar or related account and authentication data necessary to process payment transactions on our Website ("Payment Information"). Please note that our third-party payment processor securely collects and processes this information on our behalf without sharing it with us. We do not store or have direct access to any Payment Information.
      • Demographic information: This encompasses details such as your age, gender, profession, education, income range, and the median home value of homes in your neighborhood ("Demographic Information").
      • Commercial information: We may collect information about products or services you have purchased, obtained, or considered, as well as other purchasing or consuming histories or tendencies ("Commercial Information").
      • Information related to Internet or network activity: This includes browsing history, search history, and information about your interaction with our Website or advertisements on our Website ("Internet Activity").
      • Inferences drawn from the collected information: We may use the information described above to create a profile about you, reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes ("Inference Data").

We handle this information in accordance with applicable privacy laws and regulations.

    • 5.2. Methods of Collection

With the exception of your IP Address or Mobile Device ID (collected automatically as you navigate through or interact with our Website, as explained in the "Traffic, Usage and Computer/Device Information" section below) and the Inference Data derived from the collected information (as described above), we primarily obtain information directly from you. This occurs when you provide or submit it to us while registering an account on the Website, placing an order or subscription for products, responding to a voluntary survey, contacting us for customer service inquiries, reporting a problem with our Website, or reaching out to us regarding our products and services.

Additionally, we may collaborate with specific third-party service providers on occasion. These providers may combine the information we have collected about you with other data they have access to, such as mailing addresses. The combined information may be used, for example, to send you relevant marketing and promotional materials and offers via direct mail advertisements.

    • 5.3. Traffic, Usage, and Computer/Device Information

As you navigate and interact with the AccuraFil, Inc website (www.accurafil.com), we or our third-party service providers may collect certain data regarding your traffic, usage patterns, and information about your computer equipment or mobile device. This includes details such as your browser type, operating system, wireless carrier, configuration data, clickstream analytics, and your behaviors and patterns while using our Website (referred to as "Technical Information"). To facilitate this automatic data collection, we utilize various technologies, including cookies stored on your computer or mobile device's browser, web beacons (also known as clear gifs, pixel tags, and single-pixel gifs), and other embedded code.

We collect this information for several purposes, including content management and improving user experience on our Website. It allows us to track and analyze user metrics such as the number of visitors, access patterns, conversion rates, and other statistical insights relevant to our Website (e.g., content popularity and system integrity verification). Additionally, this data helps us identify users accessing our Website through different web browsers, recognize returning users, store visit-related information, remember user preferences, and facilitate ongoing monitoring, operation, maintenance, and enhancement of our Website.

It's important to note that third parties may also collect Technical Information and other data as described in the sections below, specifically labeled "Use of Google Analytics," "Use of Facebook Business Tools," and "Tracking and 'DO NOT TRACK'."

    • 5.4. How We Use Your Information

In general, the information we collect from you or that you provide to us, including Personal Information, is utilized for the following purposes:

      • Providing you with access to our Website, services, and products, including associated content.
      • Fulfilling your orders or subscriptions for our air filters.
      • Delivering the information, products, or services you specifically request from us.
      • Processing your requests, purchases, transactions, and payments via the Website or other channels. This may involve transmitting relevant Personal Information (including Payment Information) to our trusted third-party payment processor to ensure secure transaction processing and prevent fraud.
      • Establishing, maintaining, customizing, and securing your account with us.
      • Authenticating and verifying your identity in connection with your requests, purchases, transactions, and payments.
      • Providing support and addressing your inquiries, customer service requests, concerns, and feedback. This includes monitoring and improving our response procedures.
      • Supplying you with informational and promotional content and materials related to our Website, products, and services offered through the Website.
      • Sending you informational and transactional text message alerts and email communications, as outlined in our Terms of Service.
      • Sharing informational and promotional content and materials regarding the products and services of our trusted partners.
      • Personalizing your Website experience by delivering tailored content, product offerings, and service recommendations based on your interests. This includes targeted offers and advertisements through our Website, third-party platforms, email, or text message.
      • Advertising to third parties who share similar interests, hobbies, or demographic information as you.
      • Safeguarding the safety, security, and integrity of our Website, databases, technological assets, and overall business operations.
      • Conducting research and development activities, such as data analysis, to enhance existing products and services or develop new ones. This includes quality control measures.
      • Updating and managing customer, subscription, or email lists.
      • Creating a profile that reflects your personal preferences and purchasing behavior.
      • Notifying you about changes to our Website, products, and services.
      • Utilizing automatically-collected traffic, usage, and device information for the purposes mentioned in the preceding section titled "Traffic, Usage, and Computer/Device Information."
      • Responding to lawful requests for information through court orders, subpoenas, warrants, or other legal processes or obligations.
      • Enforcing contracts between you and us, including billing, collection, or the establishment, exercise, or defense of legal claims.
      • Assessing, evaluating, or participating in a merger, divestiture, restructuring, reorganization, dissolution, sale, or transfer of our assets. This includes situations where Personal Information held by us is among the assets being transferred, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings.
      • Fulfilling any other purpose for which you provided the information.
      • Pursuing any other purpose explicitly disclosed at the time you provide the information and for which we have obtained your consent.

Please note that this is not an exhaustive list, and we may process your information for other purposes in compliance with applicable laws and regulations.

    • 5.5. Aggregated or De-Identified Data

We may convert or combine certain Personal Information of our users into de-identified or aggregated data that no longer identifies individual users. This de-identified or aggregated data, which includes traffic and usage data that cannot personally identify you, may be used and shared with third parties for lawful purposes.

    • 5.6. Tracking and "Do Not Track"

Tracking involves the use of technologies like cookies, web beacons, and embedded code to collect, analyze, and store information about a user's online behavior across multiple websites. This information includes visited sites, viewed and purchased products, and other online interactions. Tracking enables companies to provide interest-based advertising to users on various websites they visit.

When you use our website, we may collect Personal Information about your online activities over time and across third-party sites for tracking purposes. Additionally, other parties, such as third-party advertisers, ad networks, ad servers, Internet providers, and mobile device providers, may use tracking technologies to collect Personal Information about your online activities on third-party sites when you interact with our website. We do not have control over these third parties' tracking technologies or how they use the collected information. If you have inquiries about an advertisement, it is recommended to contact the responsible advertiser directly.

Please note that our website does not respond to "do not track" signals sent by your computer, browser, or mobile device. Sending a "do not track" signal will not result in any different treatment from our website compared to users who do not send such signals. If you wish to disable certain third-party tracking technologies, you can visit the Network Advertising Initiative's Consumer Opt-Out page at www.optout.networkadvertising.org/ and the Digital Advertising Alliance's Consumer Assistance page at www.youradchoices.com/choices for more information.

  1. Use of Google Analytics

We utilize Google Analytics to monitor and analyze specific traffic and usage data related to the usage of our website. This includes tracking the number of visitors, their navigation patterns, general geographic location, duration of visits, and details about the devices they use to access our website, such as browser versions and operating systems. As part of this service, Google Analytics may employ a Google Analytics cookie, and we may share certain Personal Information, like your Customer Number and general information about your use of promotions or coupons, with Google Analytics.

The purpose of collecting this traffic and usage information is to assess the effectiveness of our advertising campaigns internally and make enhancements to our website, as well as our marketing and promotional endeavors.

Moreover, we make use of the following Google Analytics Advertising Features:

      • Remarketing
      • Google Display Network Impression Reporting
      • Google Analytics Demographics and Interest Reporting
      • Google Ads (integrated with Google Analytics)

By enabling these features, we and selected third-party vendors utilize first-party cookies (e.g., Google Analytics cookie) or other first-party identifiers, along with third-party cookies (e.g., Google advertising cookies) or other third-party identifiers, for various purposes. The information gathered includes demographic data about our website visitors and general details about their interests. We use this information, acquired through the Google Analytics Advertising Features, to track purchasing behavior, segment our audience, and enhance the targeting of our advertising and marketing campaigns for our own products and services, as well as those of others. It also enables third-party vendors to do the same. For example, we may use this data to:

      • Display targeted advertisements to individuals who viewed a product but did not add it to their cart.
      • Target visitors from specific geographic regions with relevant ads in Google search results, based on previous success with consumers in those regions.
      • Advertise our products and services across other websites you may visit.
      • Allow Google or other third-party vendors to display ads on websites you visit after using our website, clicking on an offer or ad in one of our emails, or visiting our website.

For further information, please refer to the following resources:

You have the option to opt out of certain Google Analytics features in the following ways: by adjusting the 'Ads Settings' in your browser (www.adssettings.google.com/authenticated) or on your mobile device (www.support.google.com/ads/answer/1660762#mob), by enabling the Google Analytics Opt-out Browser Add-on in your browser (https://tools.google.com/dlpage/gaoptout), or by visiting the Network Advertising Initiative's Consumer Opt-Out page (www.optout.networkadvertising.org/). Please note that these opt-out and preference control pages are specific to the browser you use and are not operated by us, so we are unable to perform the opt-outs on your behalf.

  1. Use of Facebook Business Tools

We make use of various advertising services and business tools on Facebook in conjunction with our website. You can find a summary of the services and tools we utilize on Facebook's website here https://www.facebook.com/help/331509497253087. When employing these services and tools, Facebook may employ cookies, web beacons, and other storage technologies to collect or receive information from our website and other parts of the internet. This information is utilized by Facebook to provide measurement services and deliver targeted advertisements to you and other users.

One advertising service we may utilize on Facebook is called Facebook Pixel. This service serves two purposes: (1) to measure and track the performance of our advertising on Facebook, and (2) to optimize the targeting of our advertisements to potential new users on the platform. As part of this service, we may share your email address, along with the email addresses of other users, with Facebook. Facebook uses this information to identify other users on the platform who share similar demographics and interests based on their profiles and activities. This allows us to enhance the precision of our advertising efforts on Facebook, enabling more effective targeting of those users.

If you prefer to opt out of specific Facebook advertising features, you can visit the Network Advertising Initiative's Consumer Opt-Out page at www.optout.networkadvertising.org/ or the Digital Advertising Alliance's Consumer Assistance page at www.youradchoices.com/choices. Additionally, you have the option to adjust the privacy settings in your Facebook profile. Please note that these opt-outs, preference control pages, and privacy settings are specific to the browser you use or your individual Facebook profile. As they are not operated or controlled by us, we are unable to perform the opt-outs, set preferences, or adjust privacy settings on your behalf.

  1. Disclosure of Your Information

In certain circumstances, we may need to share your Personal Information with third parties. These circumstances include:

Sharing Personal Information with our affiliates, contractors, and service providers who require this information to assist us in hosting, maintaining, operating, and promoting our website. For example, we may engage a third-party cloud-hosting service provider (such as Amazon Web Services, Google Cloud, or Microsoft Azure) to securely store specific Personal Information. We may also use customer relationship management software from a third-party provider to manage and track our communications with you. Additionally, we may employ certain third-party advertising service providers (such as Facebook, as mentioned in the "Use of Facebook Business Tools" section) and utilize Google Analytics in connection with our website (as described in the "Use of Google Analytics" section).

Disclosing Personal Information to specific third parties, as explained in the "Tracking and Do Not Track" section above.

Disclosing Personal Information to a buyer or other successor in the event of a sale of equity or assets, corporate reorganization, merger, or similar transaction. This includes sharing all forms of Personal Information, as described above, during the due diligence review process for such transactions.

Disclosing Personal Information to comply with a court order, law, or legal process. This may include meeting national security and law enforcement requirements, as well as responding to government or regulatory requests or audits.

Disclosing Personal Information to enforce or apply any legal agreements between us and you, including our Terms of Service. Additionally, we may disclose Personal Information if we believe it is necessary or appropriate to protect the rights, property, or safety of our customers or others.

Disclosing your Personal Information for the specific purposes stated at the time of collection, as well as for any other purpose with your consent.

We may disclose Technical Information and all forms of Personal Information, including Identifiers, Demographic Information, Commercial Information, Internet Activity, and Inference Data, for the purposes outlined above, except for your Payment Information. Please note that your Payment Information is collected directly from you and processed solely by our third-party payment processor, and it is not shared with us or any other party.

    • 8.1. No Sales of Personal Information

We do not engage in the sale of Personal Information to third parties, and we have not done so in the last 12 months.

  1. Your Rights and Choices

You have the ability to make choices regarding the Personal Information you provide to us. One option is to configure your browser settings to reject all or some browser cookies. However, please note that if you choose to decline cookies, certain parts or pages of our website may become inaccessible, or certain features may not function properly. To obtain more information about cookies and how to disallow or manage them, you can visit www.allaboutcookies.org.

If you prefer that we do not utilize your Personal Information to contact you for marketing or promotional purposes, you can opt out by sending an email to info@accurafil.com or by submitting a request through our Contact Us page at https://www.accurafil.com/pages/contact. When contacting us, please indicate that you are making an "Unsubscribe" or "Opt Out" request.

If you no longer wish to receive marketing and promotional emails from us, you can click on the "Unsubscribe," "Update Your Email Preferences," or similar link provided in the most recent email you received from us. Follow the instructions that appear to complete the opt-out process. However, please note that this opt-out does not apply to information provided as a result of product purchases, product service experiences, or other transactions.

If you have enrolled in our text message alert service and wish to discontinue receiving text messages, you can opt out at any time. You can reply with STOP to any text message to cease receiving all messages, adjust the settings on your account settings page, or inform us by calling 800.308.1186, sending an email to info@accurafil.com, or using our Contact Us page at https://www.accurafil.com/pages/contact. Kindly allow us a few days to process your opt-out request.

For more details on opting out of specific Google Analytics features and Facebook business tools used on our website, please refer to the sections titled "Use of Google Analytics" and "Use of Facebook Business Tools" above.

To review, modify, or request the deletion of certain portions of your Personal Information, you can log into the website and visit your account profile page. Alternatively, you can send an email to info@accurafil.com or a message through our Contact Us page at https://www.accurafil.com/pages/contact to request access to any Personal Information you have provided, or to correct or delete that information. Please note the following regarding requests:

We will assess each request on an individual basis.

In some cases, we may be unable to delete your Personal Information. For instance, retaining certain portions of your Personal Information may be necessary for maintaining your account and/or subscriptions. Consequently, a request to delete specific forms of Personal Information may require the deletion of your account and discontinuation of our services to you.

If we believe that making a requested change would violate any law or legal requirement or result in incorrect information, we may not be able to accommodate the request.

    • 9.1. California Residents: Requests to Know and Requests to Delete

If you reside in California, the following information is relevant to you:

You have the right to request that we disclose certain information about the Personal Information we have collected and used about you in the past 12 months, and you may also request to receive a portable copy of that information (referred to as a "Request to Know"). Additionally, you can request the deletion of the Personal Information we have collected or maintain about you (referred to as a "Request to Delete"). To submit a Request to Know or a Request to Delete, you can call us at 800.308.1186, send an email to info@accurafil.com stating your request, or submit a message via our Contact Us page at https://www.accurafil.com/pages/contact. Regardless of the method you choose, please indicate that you are making a Request to Know or a Request to Delete under the California Consumer Privacy Act of 2018 (CCPA).

Upon receiving your Request to Know or Request to Delete, we will take steps to verify your identity and confirm that you are the person for whom we have collected Personal Information. This verification process is part of our security measures and is required by law. We will ask you to confirm and verify certain Personal Information that we already have on file for you. The specific verification method may vary depending on your circumstances:

If you have registered for an account on our website, we may verify your request by asking you to (1) send an email to info@accurafil.com using the email address associated with your account, and (2) in that email, verify at least one other piece of Personal Information we have on file for your account (which we will specify when we provide an initial response to your Request to Know or Request to Delete).

If you have not registered for an account on our website, please note that we only have limited information about you. In this case, you will be required to verify your request by confirming and verifying certain Personal Information we have on file for you. It is possible that we may have insufficient information about you to reasonably verify your request in accordance with applicable law.

We will make reasonable efforts to accommodate verifiable Requests to Know and Requests to Delete submitted as described above within a reasonable timeframe. However, we will comply with your request to the extent and in the manner required by applicable law. Please note that we may deny a request, in whole or in part, if an exception applies under applicable law, including the CCPA. For instance, if we are unable to reasonably verify your identity in connection with your request, we cannot fulfill a Request to Know or a Request to Delete.

You also have the option to designate an authorized agent to make a Request to Know or a Request to Delete on your behalf. To designate an authorized agent, you or your authorized agent must provide proof that either (1) the agent has been authorized in writing to act on your behalf, or (2) you have granted the authorized agent power of attorney under the relevant laws in your jurisdiction. You can submit such proof by emailing us at info@accurafil.com. If a duly designated authorized agent submits a Request to Know or a Request to Delete on your behalf, we will still require you to verify your own identity using the process described above, unless an exception applies under the applicable law in your jurisdiction (for example, you have provided verifiable proof that you have granted power of attorney to the authorized agent).

    • 9.2. No Differential Treatment

If you are a resident of California and you decide to exercise any of the rights outlined in the section titled "California Residents: Requests to Know and Requests to Delete," we assure you that you will not be subjected to any discriminatory treatment from us. This means that you will not experience any unfavorable differences in prices or the quality of our services, unless otherwise allowed by applicable law (such as when those differences are directly related to the value of your Personal Information).

    • 9.3. California “Shine The Light” Disclosure

Under the California Civil Code, California residents who have an established business relationship with us have the right to request a list of specific categories of Personal Information that we have shared with third parties for their direct marketing purposes in the previous year. To make such a request, please reach out to us via email at info@accurafil.com or by using the contact information provided below. Kindly indicate that your inquiry is regarding a "California Shine the Light" request.

    • 9.4. Nevada Residents

If you reside in Nevada and wish to exercise your right to opt out of the sale of your personal information as provided by Nevada Revised Statutes Chapter 603A, you can submit a request by contacting us at info@accurafil.com. We want to inform you that we do not currently engage in the sale of personal information to third parties as defined by this statute.

    • 9.5. Users Outside of the United States

Although our website is based and operated in the United States, certain information may be stored on servers located in other countries. By providing your Personal Information to us as a resident of a country other than the United States, you consent to the transfer of your information to the United States and other jurisdictions. Furthermore, you consent to the use and disclosure of your Personal Information in accordance with this Privacy Policy.

  1. Third-Party Websites

Our website may contain links to third-party websites, including blogs and social media platforms. Please note that these third-party sites have their own separate privacy policies and terms of use. We recommend carefully reviewing their terms, conditions, and policies before visiting or providing any personal information to these sites.

If you choose to visit a third-party site through a link on our website, any information you provide to that site will be governed by its own terms of use and privacy policy, not by our Privacy Policy. Additionally, while using our website, you may encounter social media widgets that collect your IP address and track the page you are visiting. These widgets may share your preference information with third parties, and their data collection practices are subject to the privacy policies of those third parties.

We want to emphasize that we are not responsible for the privacy or security of any information you provide to a third-party website, or for the information practices employed by these sites. We do not endorse or have control over the content or practices of any third-party site linked from our website. Therefore, we advise you to exercise caution and consider the risks before using any third-party website or sharing personal information with them.

  1. Children Under the Age of 16

Our website is intended for individuals who are 16 years of age or older. We have strict policies prohibiting anyone under the age of 16 from providing information on or using our website. We do not knowingly collect Personal Information from children under the age of 16. If you are under 16 years old, we kindly request that you refrain from using our website and avoid providing any personal information.

In the event that we become aware of collecting Personal Information from a child under the age of 16 without verified parental consent, we will take immediate steps to delete that information from our records. If you believe that we may have inadvertently collected information from or about a child under the age of 16, please contact us at info@accurafil.com.

  1. Data Security

We have implemented measures to protect your Personal Information and prevent unauthorized access, use, alteration, and disclosure. For detailed information about our security measures, please refer to our Security Policy, which is an integral part of our Privacy Policy and can be found at https://www.accurafil.com/pages/security-policy.

While we have taken reasonable steps to ensure the security of information transmitted over the Internet, no method of transmission can guarantee 100% security. Therefore, any transmission of Personal Information is done at your own risk. We cannot be held liable for the circumvention of privacy settings or security measures on our website.

  1. Text Message Alert Service

For detailed information about our SMS text message alert service, please refer to our Terms of Service. You can find specific details about opting out of this service in the section titled "Your Rights and Choices" mentioned above and in our Terms of Service.

  1. Changes to Our Privacy Policy

We will promptly update this Privacy Policy on our website to reflect any significant changes in the way we collect, use, or disclose Personal Information. In the event of such changes, we will provide a notice prominently displayed on our website's homepage. The last revision date of this Policy is indicated at the top of the page. It is your responsibility to periodically review this Policy on our website to stay informed about any modifications.

  1. Contact Information

If you have any questions or comments about this Privacy Policy or our privacy practices, please contact us using the following information: